nice to meet you

October 7, 2009

Plain and simple: I love weddings.
I love attending weddings- taking pictures, perusing registries for the perfect gift, shedding happy tears, sharing moments of joy. I also found out that I love planning and coordinating weddings- creating checklists, remembering that thing everyone forgets, calming nerves, exchanging smiles and hugs.
As I wait on pins and needles for oh-so-special ring that makes everything official (long story, more later), I thought a blog would be the perfect way to keep track of decisions, share inspiration, chew on ideas, and maybe even make a friend or two.
Why “five almonds”?
Someone, somewhere, at some time I can’t quite recall, mentioned to me off-hand that Jordan almonds were symbolic, traditional wedding flavors. It took a quick Google search to find out a little more, and I loved the symbolism behind the five almonds.
According to the Knot (the authority on all things wedding):
At traditional Italian weddings, five almonds signify five wishes for the bride and groom: health, wealth, happiness, fertility, and longevity.
Cool, huh?
In one of my interviews for the Gap Retail Management Program, they had us create a new brand to add to it’s portfolio. Given my love and obsession with weddings, I chose to do a wedding line and named it “five almonds”. For better or worse things didn’t work out with Gap, but now I can bring back the brand and give it new life here, online.

Plain and simple: I love weddings.

I love attending weddings- taking pictures, perusing registries for the perfect gift, shedding happy tears, sharing moments of joy. I also found out that I love planning and coordinating weddings- creating checklists, remembering that thing everyone forgets, calming nerves, exchanging smiles and hugs.

As I wait on pins and needles for oh-so-special ring that makes everything official (long story, more later), I thought a blog would be the perfect way to keep track of decisions, share inspiration, chew on ideas, and maybe even make a friend or two.

why “five almonds”?

Someone, somewhere, at some time I can’t quite recall, mentioned to me off-hand that Jordan almonds were symbolic, traditional wedding flavors. It took a quick Google search to find out a little more, and I loved the symbolism behind the five almonds.

According to the Knot (the authority on all things wedding):

At traditional Italian weddings, five almonds signify five wishes for the bride and groom: health, wealth, happiness, fertility, and longevity.

Cool, huh?

I got a little more attached to the “five almonds” idea when I had to do a project for one of my interviews for the Gap Retail Management Program. They asked us to create a new brand and given my love and obsession with weddings, I chose to do a wedding line and named it “five almonds”. For better or worse things didn’t work out with Gap, but now I can bring back the brand and give it new life here, online.

Health, wealth, happiness, fertility, and longevity. Sounds good to me.

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One Response to “nice to meet you”


  1. […] afterthought- Gap!¬†where’s YOUR wedding brand?! Shoulda listened to me… Possibly related posts: (automatically generated)The Urban Bride Posted in Business | Leave […]


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