White House Black Market

March 18, 2010

The other day, the ladies over at TwoBrightLights tipped me off to the official launch of AOL’s new wedding venture: Aisle Dash. Then, today, I was pleasantly surprised to see an interesting post about the White House Black Market‘s new wedding boutique. Took a quick look and they have sections for bridesmaid dresses, a gorgeous bridal gown, accessories, and more. It looks like they’re going to roll it out gradually, but their first dress (super reasonably priced at $498) is worth drawing attention to.

I immediately of the press release from URBN and Anthropologie from the other day and am becoming more and more interested in how the wedding extensions of typically non-wedding apparel companies will affect the wedding industry. As a bride, I love it! I love being able to find wearable bridesmaid dresses and getting a variety of options. From a business point of view, it’s always worth noting new trends and especially when established brands begin expanding and experimenting with new things.

If anything, I can NOT wait for these retailers to give David’s Bridal a run for it’s money.

Despite planning and coordinating dozens of weddings over the past few years, I’ve never been involved in the whole dress decision for one reason or another. To be completely frank, I’ve grown rather bored of wedding dresses and have probably said that I don’t care about it… which is a lie. Of course I care! I just care a lot more about the photographer (love) and dessert and venue and paper and… you get my drift. I just don’t have as many preferences about the dress!

After a friend’s wedding, the boyfriend made an offhand remark about how everyone’s dress looks the same and proceeded to describe the “typical” dress (strapless, low back, lowered-waist, etc). I didn’t realize how right he was until I started to scroll through my Google Reader and grew even more bored with wedding dresses. Horrible, right? I feel like the dress is “supposed to be” the most glamorized, girly, exciting part of the wedding (a la “Say Yes to the Dress”)… but maybe just not for me?

I’m now torn between a few different dress philosophies:

1) I don’t care about the dress, so I won’t invest too much thought, money, or time in it. Go to David’s Bridal or some other XYZ Bridal Salon and find a non-designer dress, get it altered (inevitably), and be done with it.

Cost: probably less than $500 and 1 day of trying on, deciding, then getting alterations there or somewhere else

2) I don’t like most dresses and don’t want to spend a lot of money, but I’ll try really hard to do something different and go the resourceful-determined path of ebay/craigslist-ing and pre-owned wedding dresses to hopefully find something cheap(er) and unique that I love.

Cost: probably less than $500 but a lot more time spent researching/searching/trying on and then getting alterations done separately

3) I want to get married in less than 6 months and although I don’t care that much about the dress, I should! Find a free weekend to go to SoCal and visit the LA Koreatown bridal salons (like Glamour Closet or Bella Wedding) where you can rent a high-quality, designer dress (or even one custom-made).

Cost: probably closer to $1000 and hopefully 1 day of trying on dresses and it sounds like most of these places handle alterations in-house

Don’t get me wrong, I love dresses and dressing up! It’s just a lot of money for a dress that I’ll never want to or get to wear again. There’s also the issue of, who am I going to go shopping with?? My mom is not the biggest fan of shopping but if I shop in SoCal, all of my future-bridesmaids are either in NorCal or abroad.

More thoughts on the dress to come…