White House Black Market

March 18, 2010

The other day, the ladies over at TwoBrightLights tipped me off to the official launch of AOL’s new wedding venture: Aisle Dash. Then, today, I was pleasantly surprised to see an interesting post about the White House Black Market‘s new wedding boutique. Took a quick look and they have sections for bridesmaid dresses, a gorgeous bridal gown, accessories, and more. It looks like they’re going to roll it out gradually, but their first dress (super reasonably priced at $498) is worth drawing attention to.

I immediately of the press release from URBN and Anthropologie from the other day and am becoming more and more interested in how the wedding extensions of typically non-wedding apparel companies will affect the wedding industry. As a bride, I love it! I love being able to find wearable bridesmaid dresses and getting a variety of options. From a business point of view, it’s always worth noting new trends and especially when established brands begin expanding and experimenting with new things.

If anything, I can NOT wait for these retailers to give David’s Bridal a run for it’s money.

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anthropologie weddings!

March 5, 2010

The first “person” I thought of was J. Crew. I’m pretty sure everyone over in their offices has been buzzing and talking about this since the announcement came out yesterday. Oh, the beauty of competition!

Anthropologie (owned by Urban Outfitters, aka URBN Inc) released fourth-quarter earnings and shared with the press about an upcoming wedding brand that should be launched online by Valentines Day 2011 and then with stores to follow.

From the Reuters and others (couldn’t find it on their corporate site):

The idea for creating a brand aimed at weddings —  featuring heirloom gowns, accessories, intimate apparel, decor and gifts — grew out of the company’s existing business, which often catered to brides and their entourages, Senk said.

There’s tons of press around this- type “Urban Outfitters wedding” into Google News and read away.

Very exciting! Obviously Anthro and J. Crew have different target markets, but I’m sure everyone’s looking to J. Crew to see what their next move is. There aren’t that many successful retailers that have moved into the wedding space, but given the momentum and energy (and success) around Anthropologie, I wouldn’t be surprised if they make a huge name for themselves this way.

Now I’m curious what they’re going to call the brand… any guesses?

Afterthought: Gap! where’s YOUR wedding brand?! Shoulda listened