White House Black Market

The other day, the ladies over at TwoBrightLights tipped me off to the official launch of AOL’s new wedding venture: Aisle Dash. Then, today, I was pleasantly surprised to see an interesting post about the White House Black Market‘s new wedding boutique. Took a quick look and they have sections for bridesmaid dresses, a gorgeous bridal gown, accessories, and more. It looks like they’re going to roll it out gradually, but their first dress (super reasonably priced at $498) is worth drawing attention to.

I immediately of the press release from URBN and Anthropologie from the other day and am becoming more and more interested in how the wedding extensions of typically non-wedding apparel companies will affect the wedding industry. As a bride, I love it! I love being able to find wearable bridesmaid dresses and getting a variety of options. From a business point of view, it’s always worth noting new trends and especially when established brands begin expanding and experimenting with new things.

If anything, I can NOT wait for these retailers to give David’s Bridal a run for it’s money.